The Best ... Get Better

Consumer Favorite Top Selling JJ’s Pies Now With MORE FRUIT and RICHER TASTE!

Chocolate Pie
APPLE
APPLE
  • #1 SKU in Category
  • Now with More Apples = +2.3x Higher Definitely Would Purchase Intent than Current
Chocolate Pie
CHOCOLATE
CHOCOLATE
  • #6 Handheld Snack Pie — #1 + Fastest Turning Chocolate
  • Now Richer Chocolatey taste from More High-Quality Cocoa = Preferred +5.6x vs. Current
Cherry Pie
CHERRY
CHERRY
  • #2 Handheld Snack Pie
  • Now with More Cherries = Preferred + 1.8x vs. Current
Peach Pie
PEACH
PEACH
  • #10 Handheld Snack Pie — #1 + Fastest Turning Peach
  • Now Improved Peach Taste with (Only) NATURAL Flavors = Preferred 2.3x vs. Current
Lemon Cream Pie
LEMON CREAM
LEMON CREAM
  • #3 Fastest Turning Pie Flavor
  • Consumer Tested Winner with 77% Likely to Purchase ... +15% Higher than the #1 Snack Pie — JJ's Apple


Important Growth Segment Within $8.5B Total Sweet Baked Goods MegaCategory:

• 12% of Unit Sales / 5% of $
• Fastest Unit Growth Segment Up +7.2%
While Remainder of Category Declines

High Velocity — Snack Pies Turn Fast!

• Average Snack Pie SKU Moves Rapidly Off the Shelf ...
2.5X the Unit Velocity of the Average Non-Pie SWBG SKU!

JJ’s is the #1 Snack Pie Brand and Category Leader

  • #1 in $ and Units Sales
  • Growing $1.6X the Snack Pie Category Average
  • +63% More Units than the #2 Brand
  • 6 of the Top 10 SKUs of Handheld Single Serve Snack Pies in the Total US Including the #1 SKU Apple and the #2 SKU Cherry
  • JJ’s Snack Pies Are All in the Top 20 Highest Velocity SKUs in the Category
  • Each is the Fastest in its Flavor

Consumers Trust and Prefer JJ’s Snack Pies!

  • Taste and Texture Preferred #1 in PSU Sensory Testing
  • Real Fruit Fillings Cooked Fresh Each Batch
  • Fresh Made Dough Daily
  • Certified Kosher Parve and Produced in a Peanut / Tree Nut Free Facility

Consumer Tested and Preferred Pies Surpass Current JJ's #1 Best Pies in the Market for Flavor, Filling and Amount of Fruit

Retail the JJ's Bakery Product Line

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